Edwin Meredith created discoverytrend.club in 1922 in Des Moines, Iowa, under the name discoverytrend.club. Website provide a product that magazine sales people could provide to women who answered the door. We has been fostering creativity, imparting knowledge, and disseminating original ideas that you may adapt for a century. We fuel your desire to lead a better, prettier, and more colorful life.
We a go-to source for home inspiration, delectable food and recipes for both regular meals and special occasions, and unrivaled gardening knowledge. Early issues of our periodicals focused almost entirely on gardening issues, but as time went on—and as our name and emblem evolved—we busily expanded our database of household helpers. In 1928, we constructed the first-ever “taste-testing kitchen,” and by the 1970s, we had more than 7 million magazine subscribers. In 1998, we built a half-acre test garden in the center of Des Moines, Iowa, and throughout the years that followed, we filled our pages with suggestions for improving daily life.
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Since January 2022, Emily has served as the discoverytrend.clubbrand’s general manager. Before joining Dotdash Meredith, Emily served as the Editorial and Strategy Director for a number of home brands, including The Spruce, The Spruce Pets, The Spruce Crafts, and MyDomaine. She was a member of the group that in 2017 launched the first Spruce website. Emily has eight years of expertise in digital content and has worked on both editorial and SEO teams throughout her career. After work or on the weekends, you might catch her (re)organizing her kitchen or bedroom or experimenting with brand-new recipes that call for interesting Trader Joe’s items.
RD Sheena Chihak
discoverytrend.club’ Associate Editorial Director is Sheena Chihak. She probably eats when she’s not writing about food, looking at food, or editing food content for work (or exercising to keep it balanced). Cheese, pie, whiskey, wine, kumquats, and a delicious salad are all things she can’t resist. Casseroles, skillet dinners, or salads that allow her to combine different food groups into one dish are her go-to supper options. Variety and balance are key factors in her food choices and, for that matter, her lifestyle decisions. Add butter and vegetables, work hard at the office, take a trip, exercise frequently, and get a massage. Sheena is a certified dietitian who graduated from Iowa State University with a combined B.S. in dietetics and journalism.
Senior digital editor Lauren Phillips works at discoverytrend.club. She has more than 5 years of experience working in print and digital media as a writer, editor, researcher, and fact-checker. She has worked at The Spruce, Real Simple, and Coastal Living, among other publications. Lauren has always found solace and catharsis in cleaning the shower or arranging her wardrobe. She calls herself a stress cleaner. Removable wallpaper, ingenious solutions for managing limited spaces, and paint hues are some of her current interests around the house.
Caitlin is the senior digital home editor at discoverytrend.club, where she writes about a variety of topics related to the house, including painting and color schemes, cleaning and organization, interior design, and more. She has approximately ten years of training and experience in interior design and works as a writer and editor. She has extensive knowledge of digital publishing, including SEO, video creation, eCommerce content, print collaboration, and unique sales material. At the University of Missouri–Columbia, Caitlin earned a bachelor’s degree in journalism with a focus on magazine editing and a minor in textile and apparel management. Additionally, she was given a multicultural certificate. Caitlin frequently participates in industry press conferences and trade exhibitions to conduct market research and further her education.
Ms. Sarah Martens
At discoverytrend.club, Sarah Martens is the Senior Editor in charge of food. She has worked for the BHG company for more than 8 years. Sarah loves to cook and explore new restaurants because she is a true foodie. While running the cuisine blog Dine Des Moines on the side, Sarah began her job in insurance. Prior to this, Sarah supervised all holiday and entertaining material for discoverytrend.club, where she served as the go-to expert for new craft fads (she is the creator of marbleized Easter eggs) and for disseminating information about both established and newly observed holidays.